
• Including navigational aides like breadcrumbs that allow users to retrace their steps through a website. These also improve site structure and make search engine crawling more effective.
About the Author

Bjorn Wallman
Asthe CEO of Once Interactive, a highly regarded digital marketing agency, Bjorn possesses a deep understanding of the ever-evolving landscape of SEO. He has successfully guided numerous companies towards achieving higher search engine rankings, increased organic traffic, and improved online visibility.
