That leaves us with a very big, important question: how do we get quality inbound links? There is no one answer or formula to answer this. But having a good website with a good user experience and quality content help a lot. If someone is researching a topic and comes across a stellar blog post you wrote, they might link back to it on their own website. Other methods include guest blogging and content marketing. The trick is to spread your website’s content far and wide without spamming comment sections and forums.